Buying a home is probably the most expensive investment you will make in your life, so how you pay for it is a monumental decision. There are so many products available to home buyers, you really have to do your homework before deciding on one mortgage.Here’s what you need to know when shopping for a mortgage for your new piece of real estate:Know your credit report and credit score. Yes, this number is really important. It affects the rate and amount you get to borrow or if you qualify to borrow at all. Start by getting a copy of your credit report and get your score if you are even thinking of buying real estate. Things that bank looks at on your report are, number of open accounts, amount of available credit, late payments, paid off accounts and on-time payments. Go through and close all accounts you don’t use, resolve what issues you can and don’t open any new accounts until or after the mortgage is secured.Know your finances. Before you apply, know what you can afford to pay each month by going over your budget. Think about your future finances as well. Do you know that you will be getting a yearly raise or is a promotion on the horizon? Future financial gains may affect how much you can afford and what type of loan may work best.Know your options.1. Conventional loans- This loan allows you to lock in to a rate and sets your payments up for a 30 or 15 year period. If you plan to stay put, this is a fairly a no-risk option.2. Adjustable Rate Mortgage (ARM) – Many banks are offering ARMs these days. This type allows you to take out a loan at a low rate. There is usually an option of 3, 5, or 7 years to lock in this rate. After this time is passed, your loan is at the mercy of market rate changes. If you know you will be moving in 3 years, this type of loan may be a good for you. However, realize that your payment will go up at some point and budget for this spike. Just because that initial low rate allows you to afford a certain home, you have to consider the long term financial commitment so that you don’t get into trouble.3. Interest-only loans- This type is exactly what it says. Your payment is on the interest only. It may allow you to afford the home, but in the long run, it may not be a good idea. If you decide to sell at some point, you will find that you have no equity in the real estate property and if market values have fallen, you will owe more than it is worth.Know your terms.
1. Mortgage rate and APR- The mortgage rate is what the bank is offering on your loan. The APR is the actual rate you will pay after fees.2. Discount Points- you can buy these to reduce your APR and the amount of fees.3. Private mortgage insurance (PMI) – this is tacked onto your payment if you don’t have a 20% down-payment as a protective measure for the lender; in case you default on your loan.4. Escrow- also added to your final payment. This account is for paying the taxes and insurance on your real estate property throughout the year.
Know what documents you need. Gather all W-2s and tax returns for the past couple of years; several months back pay stubs, bank statements of the past couple of months. You will need all of these as proof of income when you apply.As you can see, there are a lot of things to consider, when financing real estate. If you have a hard time putting it all together, don’t be afraid to ask questions to your lenders or get a financial planner to help you to work it out. The most important thing is to arm yourself with knowledge and carefully consider all of your options before jumping into this monumental financial commitment.

In case you have not noticed, the real estate investing market has changed. Over the past few years we have seen an amazing opportunity for investors to access almost an endless supply of cheap, easy to qualify for money. That’s changed recently.With a record number of banks and lenders feeling the crunch of an increase in foreclosures, one of the first things that changed is the money for real estate investments.Still many investors are trying to find money to purchase some of the amazing deals that are available now in this market and I am asked by my mentoring clients and people using our Analyzed Deals website to find deals how to find money to use in their investing.Well, here are some tips.First, there may still be loan programs for you that will allow you to get loans. What you need is a great (not just a good) resource for someone that can do loans in YOUR local market. Who typically has these types of contacts? A great local, investor friendly real estate agent or broker often has the lender contacts that know how to get loans done for investors.If you request information about a deal on Analyzed Deals, we do put you in touch with the best real estate agent or broker that we know for investors in the area of the property. They almost always have some great resources for investors to get loans that is not made known to the general public. So, I would try there first.Next, if you can not get financing through those channels there are some other creative techniques you can still use.For example, when markets change from a seller’s market to a buyer’s market, buyers are in the drivers seat and can request concessions like owner financing for the down payment.Another often overlooked method of investing is to partner with someone who can get loans. There are a lot of people that have great income, credit and desire but just don’t have the knowledge or time to actually get started investing. Advertise to find these folks and partner with them to get deals done with a combination of their and your resources to make it a true win-win deal.In times like these, there are lots of ways to succeed as a real estate investor, but it sometimes takes some creative thinking and a deviation from the traditional methods.

To build your commercial real estate business as an office in your local town or city, and to gain the right market share for yourself, you are going to need a ‘Strategic Marketing Plan’. Before you create the plan, you will need a ‘Strategic Marketing Position’.In this way will you make an impact on a consistent basis with the right prospects and players of the commercial property industry. Simply you want the market, the business owners, the property investors, and all the local tenants and buyers, to know that you are the best out there and can help them with their special property need.So before you start to consider your marketing plan it is worthwhile considering what makes you better than the other agents and brokers in the area. You should have a real reason in being different in your property business, and your prospects must know you for that. This is both an issue for the office and for you as an individual. Everyone in your office should be pushing the same story when they talk to prospects.Do not say that:
You are the best in the area, and you know what you are doing
You are honest with the client from the outset
You communicate with the client every step of the way
You have operated locally for 20 years and know everyone in town, etcThese generic statements are just that and are of no relevance to the people that you want to attract. Your reason for serving the property marketplace has to be significant and of benefit to the people that you deal with.You can specialise in a single property type to achieve that relevance to the prospects that you want to attract. Consider statements like this:
We specialise only in retail shopping centre leasing and sales so that the properties we handle can optimise their rental performance, sales turnover, and landlord return given the local demographic and community.
We know the industrial leasing and sales market and have a database that captures all the businesses and properties locally for that very reason. This helps out property clients know what competition they are up against, and how they can adjust and target the real opportunity available out there.
Office property sales and leasing is our specialty because we have tracked the majority of local major buildings and tenants for some years now, and because of that we know who the major players are, and when they will need to relocate or dispose of critical assets.This valued approach gives the client or prospect real comfort in knowing that you have something they can use. If you run a typical commercial real estate office, your major services to the clients you serve could be repackaged and focused as:
Professional advisory services in the strategy behind leasing, selling, and managing commercial property in the local business community. You incorporate the trends and sentiment of the local business community plus the decisions and directions of planning authorities so that your clients make the right property decisions based on facts.
Target marketing of commercial properties for sale, and lease, using special marketing packages that offer the investment client real impact beyond the standard ‘advertise and wait’ approach that many other agents or brokers use.
Property management services offering significant income and expenditure solutions that package and target the asset to the client’s investment cycle of property holding and expected returns.This rebranding approach is like a business plan in one or two sentences. You give your office a reason to serve the local property investors and those landlords that need your help. When you and your staff start to live and work within the ‘brand’, the market starts to see that you are really different and better than the rest.